Changing a Nation of Spenders to a Nation of Savers through Financial Education

POSTED: June 30, 2011 | BY: Leslie Rasimas | TAGS: , , ,

ING direct Changing a Nation of Spenders to a Nation of Savers through Financial EducationING DIRECT Funds Personal Finance After-school Program for Elementary Students through the Council for Economic Education

NEW YORK, June 30 – The Council for Economic Education (CEE) is proud to announce a new partnership with ING DIRECT to pilot a personal finance after-school program for elementary school students focusing on effective decision-making and the development of crucial life skills.

The financial literacy program will teach young students the basics of banking and credit, learning the cost to run a family, exploring cost-benefit analysis for purchases and the economics and finances of their individual communities.

“We have reached a crucial moment in history,” said CEE President and CEO Nan J. Morrison. “We must educate our children, students and communities to be responsible spenders and savvy savers by supplying the tools for future generations.”

CEE and ING DIRECT will partner with after-school service providers and local communities to pilot the program in the fall of 2011 in St. Cloud, Minn., and Wilmington, Del. Once the pilots are complete, the training module will be replicated and extended to other areas of the country.

Arkadi Kuhlmann, president and CEO of ING DIRECT USA, the country’s largest savings bank, and CEE board member supports this important initiative conducted by the CEE.

“Through the ING DIRECT Kids Foundation programs we help children throughout the country understand the basics of saving, spending and investing,” said Kuhlmann. “By means of this outstanding partnership with the CEE, our goal is to help children and adults understand that saving is a good thing for us as individuals and as a nation. Most of all, we will provide examples of how saving can better the quality of life.”

About the Council for Economic Education
The CEE empowers people to make informed and responsible choices throughout their lives as consumers, investors, citizens, and participants in the global economy. The CEE advocates for better and greater school-based economic and personal finance education at the K-12 level through well-prepared teachers and high quality programs that help young people achieve economic and financial literacy. Each year the CEE’s programs reach more than 55,000 K-12 teachers and over 15 million students.

About ING DIRECT USA
Driven by its dedication to foster a nation of savers, ING DIRECT USA offers simple financial products that meet the needs of “Main Street” consumers. ING DIRECT USA operates through a suite of direct channels and shares the resulting efficiencies with customers in the form of attractive rates on savings and payment accounts, mortgage loans as well as investment services. ING DIRECT USA’s passionate focus on customer advocacy has fortified a culture of strong ethics and integrity. As a result of straight-forward communication, customer service excellence and consumer-friendly policies, ING DIRECT USA is today the largest savings bank in America with 7.7 million loyal customers and $92 billion in total assets.

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