Campaign for Economic Literacy
Challenge and Response
The Council for Economic Education, with its nationwide EconomicsAmerica network of affiliated state Councils and university-based Centers, and with Partners and Associates, proposes an ambitious campaign effort to significantly increase economic literacy -- much like the national campaign already well underway for reading literacy.
The need for such a concerted effort is urgent; the issue is critical. Young people entering the workforce cannot function effectively without knowledge of how the world works. The spiraling rate of personal bankruptcies and credit card debt; the lack of understanding of the importance of saving and investing; the inability to discern the consequences of powerful international economic changes, or even to know the meaning of "profit," are all evidence that we as a nation can no longer afford to make economics an option in our schools. It is especially necessary to give our young people -- who are our future -- a grasp of the basic principles of the American economic system.
To the old and true adage, "If you think education is expensive, try ignorance," we would add a stronger emphasis and a greater awareness of the astounding costliness of economic illiteracy. Each year the number of students who graduate from high school without a foundation of economic and financial literacy continues to grow.
The Council for Economic Education has the experience, capacity and capability to effect positive change in response to this challenge. We have been a unique partnership of business, education, and labor since our founding fifty years ago. Now, working with corporation, foundation, and association partners, we intend to make a difference. The Council for Economic Education has developed a strategic plan for accomplishing a compelling vision of increasing and extending economic literacy.
The Council for Economic Education has:
The Campaign for Economic Literacy is the opportunity to shine the light
on the critical need for economic education -- which we have been addressing
for 50 years -- as well as what we do nationally and state-by-state to
meet that need. The Campaign is our focused action plan to mobilize the
EconomicsAmerica network, partners and associates, form other strategic
alliances, magnify our efforts together, and marshal the resources necessary
to make economics integral to the national education agenda.